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There’s no ‘i’ in Marketplaces.

Omnivore was developed by Ivan Logan, founder of City Beach Software, as a way to make marketplaces more accessible for ALL retailers. We’re now a much larger team made up of eCommerce experts, with diverse backgrounds, but all with a strong passion to continue to deliver on that vision.

You’ll find Omnivore team members across Australia and New Zealand providing retailer support through our Account Management, Onboarding and Customer Service teams. In addition, our highly skilled Dev team are continually looking at ways to enhance the functionality and user experience for our retailers.

about us

Singular focus on
Retailers

Our success has come from a singular focus on retailers’ needs.

It is no coincidence that our solution is supported by a team of eCommerce experts, many of whom have run their own online retail store and who therefore understand the challenges of both running a store and trading on marketplaces.

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20,000

orders processed each week

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500,000

products listed

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2,000

retailers using Omnivore

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We believe

Caring for our retailers and each other is our foundation, fostering collaboration, empathy, and respect. Seeking help is encouraged, reflecting strength in our supportive workplace.

We collectively own opportunities and problems until resolution.

We embrace diverse ideas, welcoming alternative viewpoints and proposing solutions to drive innovation.

We communicate openly, balancing honesty with respect. Our promises are commitments, aiming for win-win outcomes in discussions.

We prioritise swift execution, embracing a ‘test & learn’ approach. Our culture, defined by openness to new ideas and methodologies, prioritises results over hours worked.

Our Team

Ivan Logan

Ivan Logan

Chief Executive Officer

Prior to founding Omnivore, Ivan has held IT Director/CTO type roles at Westfield Digital, Fairfax Digital and and other blue-chip companies in Australia and internationally. His spare time is divided between the trails and the water in his local neighbourhood, when not failing utterly to run the energy out of two half-sized Border Collies.

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Fern Jones-Middleton

Fern Jones-Middleton

Chief Operating Officer

Fern has over 20 years’ experience in creating and managing subscription and digital based products in ecommerce, marketplaces, banking, education and entertainment industries. She likes building products that have a positive impact on people and their daily lives. Loves the beach and travel.

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Andrew Carroll

Andrew Carroll

Senior Marketing Manager

Andrew has over 25 years experience in Sales & Marketing across Australia, UK and Asia Pacific and in a wide variety of industries including Logistics, Auto, Entertainment, FMCG, Infrastructure, Homewares and Hardware. In his spare time he often spoils a good walk by trying to hit a white ball into a very small hole and also enjoys spending time fishing on the bay.

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John Smith

Radu Vissarion

Senior Developer

Radu is an experienced developer with a background in Cyber Security and Web Infrastructure. Radu is highly skilled at writing code in or by his pool.

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Debbie Anderton

Debbie Anderton

Marketplace Onboarding Manager

Experienced eCommerce professional with 15 years of industry expertise, complemented by previous work in the charity sector. Always committed to helping retailers successfully grow their eCommerce presence by assisting them in selling on online marketplaces. Enthusiastic about quality coffee and travel.

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Krystal Gregory

Krystal Gregory

Enterprise Account Manager

Krystal has over 10 years of experience in the eCommerce industry and Account Management roles within technical Saas environments and retail. In her spare time she is the President of Yarra Jets Football Club, an avid snowboarder and enjoys a good spy novel.

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